|About the Book|
Fashion imagery is omnipresent, it is in the very DNA of our visually based information society, exerting an influence on art, design, architecture and entertainment. As the boundaries between those disciplines blur, and as information gains speed,MoreFashion imagery is omnipresent, it is in the very DNA of our visually based information society, exerting an influence on art, design, architecture and entertainment. As the boundaries between those disciplines blur, and as information gains speed, creative decisionmakers need more than ever to be able to predict how that shared visual DNA will evolve, to see as early as possible the images that will soon influence their work, to ascertain those images essences and understand their core connections and messages. Th(e) Influencer is a tool for that inspiring, exhilarating task. Every season, Th(e) Influencer team, a small group of highly informed and deeply connected image-makers and editors, tracks the flow of media and the direction of future trends to gather and edit thousands of images--drawing from a visual soup of editorials, ads, unpublished works and art projects to produce an irreplaceable facebook of next years class of photographers, models, designers, artists and stories. The first section of Th(e) Influencer classifies the key images of the season into different chapters and themes, linking them through clear family trees with their root inspirations in our dreams, desires and fears, and their reference points in recent and retro art and culture. The second section opens the door to the future, emphasizing relevant and successful images. Th(e) Influencer is a tool to be shared between decision-makers, advertising and creative departments and everyone involved in image, brand identity and the mixed marketing of cutting-edge companies. It is designed for those who want to keep delivering a sophisticated, strong, and most of all, a relevant message.